Blockchain will allow salmon to be tracked from sea to dinner plate

Blockchain will allow salmon to be tracked from sea to dinner plate
With a new blockchain initiative from top exporter Norway, consumers around the world will soon be able to get to know the intricate life details of the salmon they eat.

The Norwegian Seafood Association has collaborated with International Business Machines Corp. (IBM) and technology provider Atea ASA to collect data on how salmon are bred, processed, and delivered, which can ultimately be accessed by customers by scanning a QR code. This will help manufacturers in Norway distinguish their quality goods from other exporters, curb fraud in origin, and reduce waste.
“Blockchain lets us share the journey of the fish from the ocean to the dinner table,” Alf-Goran Knutsen


said Alf-Goran Knutsen, CEO of Kvaroy Arctic, a supplier that is part of the initiative. “This is more opportune now than ever.”

https://theblockchaincafe.com/what-is-proof-of-authority-poa-part-2/

As consumers increasingly want to know what’s in their food and how it’s produced, blockchain has helped retailers ensure that products from chicken to pasta don’t get tainted or passed off as something else. But fish were harder to trace, making it particularly vulnerable to fraud. Oceana Advocacy Group estimated one in five samples of seafood is mislabeled.
Blockchain